Phil Fennell, co-founder of Fully Booked with Steven Brooks developed this company as an innovative alliance of like-minded industry veterans with specialized companies that deliver real-world information and resources.
Fully Booked's Bio
Phil's success as a business consultant and educator in the Professional Salon and Spa industry has been greatly credited to his unique ability to bridge superior management and leadership systems with the creative and artistic culture that is the salon and spa industry. Whether forecasting long term projects and budgets with leading manufacturers, training sales representatives on salon account development or working directly with owners and their staffs on team success strategy, Phil continues to stand out as a “premier business and management resource” in the industry.
Entering the industry with Mercantile Stores as an aspiring young hairstylist Phil’s destiny seemed apparent even then when after less than two years he was promoted to group manager over 4 salons with over 100 staff members and promptly managed them to one of the highest levels of success in Mercantile history.
Always motivated by an entrepreneurial mindset Phil continued to develop his unique skill sets with real world education, opening his first salon in the mid 80’s while at the same time becoming a highly successful international performing artist.
It was then in the early 90’s that Phil’s destiny came to fruition entering the industry officially as a full time business consultant and educator. Never loosing site of the intrinsic value of being a true practitioner of his own teachings he opened his last salon, Experience in 2002 where in less than 4 years achieved total sales trending over 2 million dollars per year and was selected as one of the Top 200 Fastest Growing Salons in America 3 years running. The salon and spa continues to thrive today under the management and co-ownership of his daughter Lauren Fennell-Cutter
A leader, educator, entrepreneur, and inspirational speaker, Steven is the founder of DIVA Studio, the award winning salon in Las Vegas, Nevada. He hosts an assortment of SEAL programs (Salon Executives Advanced Leadership) that share his proven branding and marketing strategies, new client programs that work, loyalty and referral rewards, as well as team building ideas and creative events that build both your retail sales and your color services alike. His straight talking style and his “Be BOLD” approach to life is both refreshing and entertaining.
Steven was named one of the “Top 20 Salon Owners in America” and his salon Diva Studio was named “Top 200 Fastest Growing Salons” five years in a rowby Salon Today magazine. Brooks and Diva have been featured in Glamour, Allure, Mademoiselle, and Elle magazines as well as nearly every beauty trade magazine.
Steven Brooks has conducted hundreds of seminars educational programs throughout North America as well as National programs for companies such PBA, Matrix, Rusk, and Wella. Steven served as Wella’s International Business Speaker and has performed business seminars in Paris, London, Greece, and Spain. Brooks has also emceed both the 11th and 14th annual NAHA Awards. (North American Hairdressing Awards.)
Steven graduated from San Diego State University in 1985 with a Bachelors of Science degree in Business Administration and majored in Marketing.
Fees and Availablity
Contact The Beauty Agents today for fees and availability at 877.319.2403 or email email@example.com
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